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Value added services
In this area of business the Group operates through the subsidiaries, Acotel SpA (Rome), Flycell Inc. (New York), Info2Cell.com FZ-LLC (Dubai) and Acotel do Brasil SA (Rio del Janeiro).
This business is divided into four segments:
- B2C (or Business to Consumer): in this segment the Group sells its services – primarily content, ringtones, images, games and information - directly to the final customer, carrying out all the related activitiesfrom communications to customer care;
- Network Operator: in this segment the Group provides services on behalf of telephone companies (mainly mobile) in accordance with theApplication Service Provisioning (ASP) model;
- Corporate: in this segment the Group supplies interactive mobile services to organisations that in the case of banks, for example, want to offer mobile information and services to their customers;
- Media: this segment manages value added services on behalf of TV, radio or other media, offering, for example, viewers or listeners the chance to vote or buy content relating to a certain television or radio programme.
The US subsidiary, Flycell, is the largest contributor to revenues in this area of business, having been assigned worldwide responsibility for B2C operations in the USA, Italy, Brazil, Turkey, Spain and Mexico. Visit the Flycell website
The Italian company, Acotel (from which the Group takes its name), is the second largest contributor to revenues in this area of business. It was the first in the world to develop and offer an SMS information service to a mobile operator. This service, launched in 1997 in collaboration with Telecom Italia Mobile and known as "ScripTIM by Acotel", brought mobile telecommunications and media together, offering cell phone access to real-time news coverage from the ANSA press agency. Today, more than 10 years since its introduction, the service continues to be the jewel in the company’s crown. Acotel has exclusive rights to manage the service under its contract with Telecom Italia Mobile. Acotel do Brasil, which also primarily operates B2B services, operates in Brazil and can count the Telecom Italia Mobile group among its most important customers.
Info2cell, which is based in Dubai and has an operational support centre in Amman, operates in the B2B segment and provides services to 32 mobile operators in 14 countries in the Middle East and Africa, being the undisputed leader with respect to its direct competitors. Visit the Info2Cell website.



