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Mobile telecommunications
The Group began operating as a Mobile Virtual Network Operator in March 2009, which saw the commercial launch of Nòverca Italia Srl, a company set up under the joint venture agreement with the Intesa Sanpaolo banking group, which owns 34% of the new company.
The fact that Intesa Sanpaolo is a shareholder in Nòverca Italia is of great importance for the company, which has been set up by the two partners not only with a view to providing mobile financial services, but also with the aim of creating new uses for cell phones and, above all, new ways of accessing the services they provide.
Nòverca Italia’s proprietary technology platform represents a potent competitive advantage, enabling the company to have full control over the development of new services, to benefit from significant operational flexibility and to be able to reduce and control its costs.
The new services brought to market by the company are based on "Novità and Ricerca" (Innovation and Research), a feature that was also behind the name of Nòverca itself. The SIM Card distributed by Nòverca Italia has been called Extended SIM, reflecting the fact that it marks an important new departure for mobile telecommunications: to supply users with a growing range of services via an easy-to-use and intuitively designed menu.
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